Antecedents and outcomes of digital influencer endorsement: An exploratory study

The advertising and marketing literature have established that celebrity endorsements constitute an effective way to enhance attitudes toward brands and increase purchase intents. However, there are no relevant studies on digital influencers. This study addresses the research gap by examining the effect of digital influencers' attractiveness and the effect of the congruence between a digital influencer and a brand on consumer attitudes and purchase intentions. By applying structural equation modeling to a sample of 307 followers of digital influencers, a model was tested and group analysis was performed for two categories (“entertainment & video games” and “fashion & beauty”). The results show that both brand attitudes and purchase intentions are influenced by the digital influencer's attractiveness (which includes both likeability and familiarity) and by the congruence between the digital influencer and the brand. This study makes several contributions to both theory and practice, which are highlighted in this paper.     

The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size,Product Category,and Customer Segment

Mobile channel additions have been shown to increase consumer-brand relationships, brand satisfaction towards and overall purchasing from a retailer, but what is less apparent is whether shareholders are fully rewarded for retailers’ mobile channel additions. Results from an event study on 115 announcements relating to mobile app additions of publicly traded U.S. retail firms between 2009 and 2016 indicate that the stock market responds generally positively to mobile app additions, but specifically to the two mobile app addition types. Stock market responses to search-related and purchase-related app additions are moderated by firm size, product category, and target customer age. For announcements of search-related apps, the market responds more positively to product retailers than to service retailers, and to small firms than large ones. For announcements of purchase-related apps, the market responds less positively to firms that target younger customers than firms who do not especially target them.     

The social process of internet appropriation: Living in a digitally advanced country benefits less well-educated Europeans

We generalize and extend the sequential model proposed by the resources and appropriation theory to explain the digital divide in the European Union plus the United Kingdom (EU27+UK). We measure the theoretical constructs of the model with data provided by the EU and test the theoretical predictions using a partial least squares structural equation model. We find support for the hypothesized relationships but find that the effects vary depending on the digital development level of countries. While education overall is the primary determinant of the social production of digital inequalities, a country's digital development level is crucial for less well-educated Europeans. These findings have theoretical and practical implications: (1) they call into question the homogeneity of the effect of causal relationships and the assumption that individuals differ only in terms of motivation, access, and digital skills, and (2) they indicate that socially disadvantaged Europeans benefit from living in more digitally developed countries.     

On the Current Situation and Problems of High Education Institutes Digital Libraries Development

The paper discusses the necessity and objective of digital library system, and analyzes the current situation of the high education institute digital libraries in China as well as some potential problems. Development plan is proposed for the digital library system for universities.     

模拟选址实例分析

以某跨国零售连锁企业登陆武汉为背景,通过实地考查并搜集资料,采用模型计算和定性分析的方法,从理论研究角度对该公司进行了在武汉地区的模拟选址,最后与实际结果进行了对比。     

试论数字资产的会计确认、计量与报告

文章通过对数字资产特征的分析 ,论证了数字资产被单独进行会计确认、计量、报告的可行性 ,并提出了对其确认、计量和报告的具体方法。     

数字图书馆建设中的问题与对策

简述了数字图书馆的概念及特征，分析了我国数字图书馆建设面临的主要问题，提出了加快数字图书馆建设的对策。     

美国电子支付安全与防范对中国的启示

商务信息、资金支付和商品配送构成了一个完整的电子商务活动，其中网上支付服务是电子商务中最为关键的要素和最高层次．起着连接买卖双方桥梁的作用.采用网上支付业务，可以减少银行成本，加快业务处理的速度，方便客户，同时有利于银行开拓业务．增加中间业务的收入。但是电子支付的安全性问题成为阻碍人们选择电子支付的主要原因。如何化解人们对电子支付安全性的担忧．是开拓电子支付业务的瓶颈之所在。美国电子支付比我国的发展要早，要更加的成熟，他们的成功做法对于我国来讲具有一定的借鉴意义。     

数字化转型视角下数字金融对企业投资效率的影响效应分析

以2011—2021年沪深A股和中小板上市公司为样本,分析数字金融对企业投资效率的影响效应。研究结果表明：数字金融能够缓解企业的投资不足,但会加剧企业的投资过度,与A股上市公司相比,数字金融对中小板上市公司的影响程度更大;数字金融影响投资效率的内在机制为缓解企业融资约束,主要表现为提高企业的信贷可得性;数字金融对投资效率的影响主要体现在制造业、软件和信息技术服务业、生产和生活性服务业,数字金融对内控有效企业投资过度的影响不显著。因此,要大力推进数字金融的发展,优化农村地区数字金融环境和强化企业内部控制建设。     

汉语成语中数字模糊性的理解及其行文翻译

汉语成语中的数字所表达的数量概念具有模糊性.在数词构成的汉语成语的行文翻译时,既要考虑结构的形式,更要注重数字所蕴含的模糊表意功能,处理好"形"与"意"之间的关系.